Not-so-serious Stationery

A club for ‘tween girls deserves special stationery, don’t you think?

Inspired by a Pinterest design (aren’t we all), we created this stationery package for Bat Mitzvah Clubs International to showcase the imagination and doodles of girls in the 11-13-year-old age bracket. Crafts, doodling and journaling are heavily encouraged during BMC meetings as a way for the girls to connect with the lessons and communicate their feelings.

By using the doodles as the main artwork, we produced a package with a unique spin on the simple logo/address designs that dominate the stationery landscape.

Using teal, one of BMC’s new signature colors, we filled the lower portion of the page and the margins with fun flowers, swirls and chat bubbles but left plenty of room for the typed message on the page.

Now anyone who gets a letter from a BMC leader, whether it’s a parent or a club member, gets a whimsical design to go along with the important letter from the club.

About Bat Mitzvah Clubs International:

Founded in 1993 by a mother and educator with a passion for teaching ‘tween girls, Bat Mitzvah Clubs International empowers young Jewish girls to become a strong, smart, spiritual individual who understands there’s more to a Bat Mitzvah than a party.

After teaching 11- and 12-year old girls for a number of years, the BMC founder started the club to show her students what they were missing out of the typical Bat Mitzvah experience. Her students learned about the Jewish soul, spiritual and physical development, conflict between right and wrong — the spiritual and the animalistic– and helped them search for meaningfulness.