About the Banner Design:
Bright, fun colors are at the forefront of the Bat Mitzvah Clubs International brand. Bold pinks, blues, turquoise, greens, purples and yellows help sell the girls (and their parents) on the club experience.
We created this ad to attract prospective BMC leaders to head clubs in their areas. BMC administrators used this banner at a conference attended by Jewish leaders across the globe, and it needed to garner attention.
Coloring each background tile took some time, the overall effect was totally worth it as the piece sings with happiness and joy.
About Bat Mitzvah Clubs International:
Founded in 1993 by a mother and educator with a passion for teaching ‘tween girls, Bat Mitzvah Clubs International empowers young Jewish girls to become a strong, smart, spiritual individual who understands there’s more to a Bat Mitzvah than a party.
After teaching 11- and 12-year old girls for a number of years, the BMC founder started the club to show her students what they were missing out of the typical Bat Mitzvah experience. Her students learned about the Jewish soul, spiritual and physical development, conflict between right and wrong — the spiritual and the animalistic– and helped them search for meaningfulness.