CREATING A BMC BANNER DESIGN
The wonderful ladies of Bat Mitzvah Clubs International had an important convention recently. One of their biggest, the convention attracts club leaders — and wannabe club leaders — from around the world. They tasked us to create a banner design that would stand out against the other convention clutter.
Their leaders are typically Jewish young women ages 18-35 who want to help pre-teen girls become strong, Jewish women in their own right.
Due to a dress code, the club’s photo requirements are fairly strict, but it still wants the images that represent it to be stylish and joyful.
When we saw this image, we knew it was spot on.
After recoloring the artwork to reflect the club’s six brand colors, we chose a strong, simple message that imports the message of what a BMC leader does: Listen, Laugh & Love.
**As a side note, the banner image above is a mock up of the design created with a FREE PSD from designbeep.com. You can check it out here.
CREATING THE MATCHING BROCHURE
We converted the banner art to fit on the cover of the convention brochure and used the space to focus on the products most applicable to new leaders.