HAVE A GOOD VISUAL DESIGN
I have a bit of a confession to make. I judge companies on their websites. Technically, it’s the millennial version of “Don’t judge a book by its cover,” but I can’t help it. If a company’s site has poor graphics and makes me uncomfortable visually, I don’t want to spend time browsing its wares.
Putting your best foot forward is manageable if you know what you’re doing.
ONLY USE A FEW COLORS
Consider the effect you want your site to have and choose your site’s colors carefully. If you’ve already developed a color combination for your brand, by all means, use those. However, keep color to a minimum and use it conservatively. Think splashes rather than swaths.
It’s all part of good website design.
USE LOTS OF WHITE SPACE FOR GOOD WEBSITE DESIGN
White space is a GOOD thing! Some people might consider it boring, but it helps eliminate clutter from your website and lets the important information stand out.
White space has the same effect as a clean and straight house. The eyes can rest and not be overly stimulated.
SELECT GOOD PHOTOGRAPHS
Good visuals can draw visitors to your site and elevate its professionalism. However, if your images are poor, irrelevant and out-of-focus, they can be a huge detriment.
If you have the budget, hire a photographer to take custom pictures for your website and marketing materials. You’ll be able to use their lens to capture your brand.
However, I know most small businesses don’t have CUSTOM PHOTOGRAPHY as one of the line items in their budget, so if you can’t afford a photographer, mix some of your own (quality) images in with well-chosen stock photography. There are tons of inexpensive sites out there with great images. I personally use dollarphotoclub.com for some of my work. It’s a great resource and super cheap!
Now that you have beautiful images, make sure you size them appropriately. In order to keep your website running fast and smooth, save your images at 72 DPI. It will help with load times.
TRY WEB FONTS FOR ADDED INTEREST
If you want to go beyond the basics and add a little interest to your site’s design, incorporate some web fonts. Choose two fonts. Only two fonts. If you’re on a budget and don’t know where to start, visit Google Web Fonts. They are all free, come with combination suggestions and even include copy-and-paste HTML.
Just make sure you keep the text font readable and limit the fancier fonts to headlines.
SIMPLIFY YOUR NAVIGATION
Your website’s navigation is the equivalent of well-thought-out directions. Keep it simple and understandable. A good navigation is critical to converting readers into customers.
Your navigation should be the exact same on all pages.
Users want to know where they’re at on your site and how to go back to where they came from.
MAKE YOUR SITE RESPONSIVE
Most people access information via smartphones these days so it’s key that people can access and view your website on their mobile devices. Depending on your web design, this can be a simple or complicated update, but it’s absolutely essential for your site to move forward in the future.
GET OUR FREE EBOOK
Adjusting your design is just one way that you can make easy changes to your small business website. In fact, we wrote a whole booklet on the subject. If you’re interested in reading more, download our FREE EBOOK here.