The BMC brand needed definition. It’d been jumping from trend to trend, trying to remain interesting to its pre-teen target rather than defining who it was as an organization – from a design point-of-view. Finally, it took its own advice: BE YOU, and decided to celebrate the strong, smart, fun girl in all of us.
The new BMC is all about joyful, bright colors and girlie doodles. Inspirational quotes grace shopping bags, square cards, totes, pouches and other upcoming products.
TOTE WITH NEW FOLDER