For its 2013 annual report, the YMCA of Greater Kansas City wanted to challenge its members, program participants and leaders to share their stories – in six words – and the result was nothing short of inspirational.
As someone who used the Y for its gym and pool facilities in the past, I never really thought about the histories of the bodies working out next to me. Whether they were fighting cancer, losing weight or just keeping their bones moving, every story was different.
While they shot the video, I took pictures of the participants and designed the printed Impact Piece and online Annual Report.
A COUPLE OF THE PICTURES FROM THE SHOOT
THE PRINTED IMPACT PIECE
I carried the hexagon motif throughout the online piece and the printed Impact piece using it as the shape of the die cut and background artwork for the annual report.