DESIGNING AN IDENTITY PACKAGE FOR BLU: A COLOR SALON

Identity Package for a Hair Salon

For those of you who know me on a personal level, know it’s a little ironic that I was hired to design an identity package for a hair salon.

I don’t even own a blow dryer, and my product selection consists of cheap hair spray, shampoo and conditioner.

I’ll give you an example of the current situation: I actually tried to do my hair yesterday. I put concealor on to cover the bags under my eyes and added some mascara because I was making an effort. I threw on a wrinkled T-shirt and some jeans seconds before my husband approached me to ask why I was getting all gussied up.

So helping ghost write the salon’s blog posts and designing its identity package was a welcome retreat from my day-to-day existence of sweatpants, toddler snot stains and peanut butter fingerprints.

 

WEBSITE DESIGN (HOME PAGE AND BLOG PAGE)

Blu: A Color Salon needed a website that would brand them as one of the premier hair salons in the Fenton – St. Louis-area. The salon’s old site was static and allowed for little customer engagement, and no social networks.  I designed Blu’s website to showcase the salon’s stunning images and connect with its clients and potential clients through blog posts and other updates.

Website Design for Hair Salon

THE HOW-TO HAIR CARDS

Whenever I walk out of my hair salon, my hair is bouncy, shiny and perfectly styled. Fast forward through the next wash and suddenly it’s back to its drab frizz. I know first-hand how hard it is to try and achieve the salon style at home. Blu gives its customers a hair prescription: shampoo, conditioner, styling, finishing and tools. Not only does it give the customer a resource, I’m sure it helps the salon sell product.

Brand Identity Beauty Salon

VIBRANT BUSINESS CARD

 Blu brands itself as a color salon, so I played with tints and shade of aqua to recreate its logo using playful, yet sophisticated, brush strokes. I absolutely love the font pairing with this brand.

BLU-BIZ

CUSTOMER REFERRAL PIECE: SAY WHAT?

The piece says it best, “Your hair is our best asset.” And from Blu’s point of view, it’s true. Current Blu clients receive $20 off their next appointment when they’ve referred someone to the salon. I kept the design simple and only kept the model’s lip in full saturation on the front. On the back, three referral cards are attached.

designing an identity package Identity Package f

APPOINTMENT CARDS

If you’re like me, you never write appointments down. And if you do, you forget where you wrote it. These appointment cards are designed to fit into a wallet – just like a business card – so hopefully you can hang on to it long enough to put into your calendar of choice.

BLU-APPT

A SIMPLE THANK YOU

It’s important to say thank you, and Blu wanted to make sure its clients got the message loud a clear. I designed this simple thank you postcard using the brand’s typography and color.

identity design identity design