For those of you who know me on a personal level, know it’s a little ironic that I was hired to design an identity package for a hair salon.
I don’t even own a blow dryer, and my product selection consists of cheap hair spray, shampoo and conditioner.
I’ll give you an example of the current situation: I actually tried to do my hair yesterday. I put concealor on to cover the bags under my eyes and added some mascara because I was making an effort. I threw on a wrinkled T-shirt and some jeans seconds before my husband approached me to ask why I was getting all gussied up.
So helping ghost write the salon’s blog posts and designing its identity package was a welcome retreat from my day-to-day existence of sweatpants, toddler snot stains and peanut butter fingerprints.
WEBSITE DESIGN (HOME PAGE AND BLOG PAGE)
Blu: A Color Salon needed a website that would brand them as one of the premier hair salons in the Fenton – St. Louis-area. The salon’s old site was static and allowed for little customer engagement, and no social networks. I designed Blu’s website to showcase the salon’s stunning images and connect with its clients and potential clients through blog posts and other updates.
THE HOW-TO HAIR CARDS
Whenever I walk out of my hair salon, my hair is bouncy, shiny and perfectly styled. Fast forward through the next wash and suddenly it’s back to its drab frizz. I know first-hand how hard it is to try and achieve the salon style at home. Blu gives its customers a hair prescription: shampoo, conditioner, styling, finishing and tools. Not only does it give the customer a resource, I’m sure it helps the salon sell product.
VIBRANT BUSINESS CARD
Blu brands itself as a color salon, so I played with tints and shade of aqua to recreate its logo using playful, yet sophisticated, brush strokes. I absolutely love the font pairing with this brand.
CUSTOMER REFERRAL PIECE: SAY WHAT?
The piece says it best, “Your hair is our best asset.” And from Blu’s point of view, it’s true. Current Blu clients receive $20 off their next appointment when they’ve referred someone to the salon. I kept the design simple and only kept the model’s lip in full saturation on the front. On the back, three referral cards are attached.
If you’re like me, you never write appointments down. And if you do, you forget where you wrote it. These appointment cards are designed to fit into a wallet – just like a business card – so hopefully you can hang on to it long enough to put into your calendar of choice.
A SIMPLE THANK YOU
It’s important to say thank you, and Blu wanted to make sure its clients got the message loud a clear. I designed this simple thank you postcard using the brand’s typography and color.